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Case Study Details

Bella All Natural - Vitamins and Supplement

Background

Bella All Natural, a well-established brand with a strong social media presence and successful DTC performance, faced significant challenges expanding its success on Amazon. Despite generating approximately $40,000 in monthly sales, the brand struggled with profitability due to an ACoS of nearly 70%.

 

In addition, multiple operational and compliance issues, including FDA and food safety documentation requests, resulted in product suspensions and reduced visibility across key listings.

In late 2022, the brand partnered with us to conduct a comprehensive account audit aimed at identifying underlying issues and recovery opportunities. Through this audit, we resolved compliance concerns, reinstated blocked ASINs, and optimized account operations to restore sales momentum.

Given that many of Bella All Natural’s best-selling products are dietary supplements, we also worked closely with Amazon to meet all documentation and regulatory requirements, ensuring full compliance and long-term listing stability.

 

bella all natural month stats
bella all natural ppc
bella all natural year 2025 sales

Bella All Natural had successfully built a strong presence across social media and direct-to-consumer (DTC) channels. However, the brand struggled to translate this success to Amazon, resulting in low profitability and slow sales growth. Upon review, several key operational, advertising, and compliance challenges were identified:

 

  • Product Blockage and Compliance Issues: Several top-performing products were blocked due to food and safety compliance checks. Amazon repeatedly requested documentation, often unnecessarily, causing delays in reinstatement and disrupting sales momentum.

 

  • Lack of Listing Optimization: Product titles, bullet points, and descriptions were not aligned with Amazon SEO best practices, leading to poor search visibility and reduced conversion rates. In some cases, Amazon restricted listing content updates, further limiting optimization efforts.

 

  • Inefficient Advertising Strategy: The brand relied on the Flywheel 2.0 tool for PPC campaigns, which failed to target relevant keywords effectively. Brand keywords and audience targeting opportunities were underutilized, while a lack of negative targeting led to wasted ad spend and a high ACoS.

 

 

  • Weak Keyword Ranking: The brand’s products ranked poorly for high-converting and relevant keywords, making it difficult for potential customers to discover them organically.

 

  • Limited Brand Visibility Campaigns: Sponsored Brand and Sponsored Display campaigns were either underutilized or not implemented, resulting in low brand exposure compared to competitors.

 

  • Missing Ad Placements: No campaigns were set up for key ad placements such as Reach, Contextual, or Brand Targeting campaigns—further limiting audience reach.

 

  • Operational Deactivation (ODTR) Issues: Frequent order delays on FBM listings triggered ODTR issues, leading to temporary seller-side deactivation and further hindering performance.

 

  • Inventory Management & Forecasting Problems: Poor inventory forecasting and stock management led to frequent out-of-stock situations, directly impacting sales continuity and ranking stability.

 

To overcome these challenges, Bella All Natural required a comprehensive Amazon account management and PPC strategy focused on improving product visibility, optimizing ad spend, and restoring profitability across all Amazon operations.

To address the operational, compliance, and advertising challenges impacting Bella All Natural’s Amazon performance, we implemented a comprehensive, data-driven strategy focused on account recovery, optimization, and sustainable growth.

 

  • Comprehensive Account Audit & Product Reinstatement:
    We conducted a full account audit to identify top-performing ASINs and reinstated key listings that were blocked due to food and safety compliance issues. All required documentation was submitted to Amazon to ensure compliance and prevent future suspensions.

 

  • Keyword Research & Campaign Relevance:
    A complete keyword analysis was performed to identify high-converting, relevant search terms. We refined campaigns to focus on these priority keywords while increasing visibility for branded terms to capture loyal customers and drive incremental sales.

 

  • Listing & Image Optimization:
    Listing optimization efforts were initially restricted due to Amazon’s policy concerns regarding certain ingredients. We proactively opened multiple support cases and provided the necessary compliance documentation to resolve these issues, enabling content updates and improved listing quality.

 

  • PPC Campaign Restructuring & Optimization:
    All advertising campaigns within Flywheel 2.0 were restructured to correct targeting inefficiencies. We rebuilt campaigns around performance-driven strategies and implemented manual controls to ensure optimal keyword targeting and budget utilization.

 

  • Enhanced Negative Targeting:
    Using detailed bleeder reports, we added manual negative keywords to eliminate irrelevant traffic and reduce wasted spend, resulting in improved overall campaign efficiency.

 

  • Bid & ACoS Optimization:
    We implemented a tiered bidding strategy aligned with client goals, maintaining an average ACoS of 22% throughout 2024—a significant improvement from the previous 70%.

 

  • Expanded Advertising Placements:
    For the first time, Sponsored Brand, Sponsored Display, and Sponsored Brand Video campaigns were launched to enhance brand exposure and attract new audiences. Reach, Contextual, and Brand Targeting campaigns were also introduced to strengthen visibility across multiple ad placements.

 

  • Promotions & Brand Tailored Offers:
    We developed a promotional calendar that included coupons, Best Day Deals, and Lightning Deals to increase conversion rates, boost sales velocity, and attract new customers.

 

  • Strategic Growth Planning:
    Leveraging Amazon Brand Analytics and competitor insights, we continuously refined keyword strategy, campaign structure, and budget allocation to sustain growth and improve market share.

 

  • Inventory Forecasting & ODTR Resolution:
    We analyzed sales patterns and implemented a two-month inventory forecasting plan to prevent stockouts. Additionally, key FBM products were transitioned to FBA to resolve ODTR-related issues, improving order timeliness and account health.

 

This holistic approach not only stabilized Bella All Natural’s Amazon operations but also positioned the brand for long-term profitability and scalability on the platform.

Following the implementation of our comprehensive optimization strategy, Bella All Natural achieved a remarkable turnaround in both profitability and visibility on Amazon.

 

  • Significant ACoS Reduction:
    Advertising Cost of Sales (ACoS) dropped from over 70% to 30% in 2024, and further improved to 19% in 2025 through continuous campaign refinement, keyword optimization, and strategic focus on branded and market-relevant keywords.

 

 

  • Exceptional Sales Growth:
    Annual sales increased dramatically from $300K to $1 million in 2023, reaching $2.5 million in 2024, and surpassing $3.5 million in 2025 reflecting consistent year-over-year growth. During peak season 2025, the brand achieved a record $5 million in total sales, with monthly sales increasing by an average of 30% compared to the previous year. PPC-driven sales alone contributed $250,000 with an impressive 18% ACoS.

 

 

  • Enhanced Brand Visibility & Category Positioning:
    The introduction of Sponsored Brands, Sponsored Display, and Sponsored Brand Video campaigns significantly boosted visibility and conversions. The brand secured stronger positioning within its category and improved competitive standing across high-converting keyword segments.

 

  • Successful Product Reinstatements & Account Health Improvement:
    Blocked ASINs were successfully reinstated, and proactive management ensured prompt resolutions for recurring compliance issues. Account Health metrics improved substantially — from a score of 400 to 1,000 — enabling access to Amazon’s Specialist Services and reinforcing long-term listing stability.

 

  • Improved Profitability & Advertising Efficiency:
    Through disciplined bid management and negative targeting, ad spend efficiency increased dramatically. TACoS was consistently maintained at 12%, resulting in stronger profitability and sustained return on investment.

 

  • Sustained ROI & Platform Transformation:
    With account sales now five times higher than total ad spend, Bella All Natural successfully transformed Amazon from a challenging sales channel into a high-performing, scalable, and profitable growth platform that continues to strengthen brand awareness and market dominance.

 

Key Deliverables:

  • Comprehensive account audit and strategic roadmap

  • Reinstatement of blocked ASINs and resolution of compliance issues

  • Listing, content, and image optimization

  • Complete PPC campaign restructuring and optimization

  • Implementation of negative keyword targeting

  • Launch of Sponsored Brand, Sponsored Display, and Video campaigns

  • Advanced keyword research and ranking strategy

  • Execution of promotional campaigns and brand tailored offers

  • Inventory forecasting and ODTR issue resolution

  • Transition of key FBM products to FBA

  • Continuous performance monitoring and competitor analysis

  • ACoS reduction from 70% to 19%

  • TACoS maintained at 12%

  • Annual sales growth from $300K to $3.5M+

  • Achieved 5x ROI on ad spend

  • Long-term account stability and sustainable profitability

Project Information

  • Client: Bella All Natural
  • Category: Vitamin and Supplements
  • Services: Account Management and PPC

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