When we first partnered with DESKIT, the brand was struggling to reach its potential. Despite having a strong product range, it faced several key challenges that were holding back growth — including limited visibility on Amazon, low ad performance, and under-optimized listings that failed to convert. The product detail pages lacked keyword depth, A+ content, and cohesive branding, making it difficult to stand out against competitors. Additionally, the brand’s advertising campaigns were not data-driven, resulting in high ACoS and low ROI.
Our goal was to strengthen DESKIT’s digital presence, improve conversion rates, and build a sustainable growth framework through strategic optimization, enhanced creatives, and precise advertising management.
Brand Positioning in a Saturated Market
DESKIT operated within one of the most competitive categories on Amazon office supplies where low-cost brands dominated the landscape with nearly identical products. Without a strong brand identity, visual consistency, or a unique value proposition, DESKIT struggled to capture customer attention, establish recognition, and build long-term loyalty. The lack of differentiation made it difficult for the brand to justify its pricing and stand out in search results filled with similar offerings.
Inventory Management Issues
Frequent stockouts of top-selling SKUs and overstocking of slower-moving items led to major performance instability. These fluctuations disrupted organic ranking momentum, reduced sales velocity, and tied up cash flow. Without a data-driven inventory plan, DESKIT faced challenges maintaining a consistent presence on Amazon, especially during peak demand periods.
Profitability Pressures
Operating in a low-margin category made profitability a constant challenge. Unoptimized and unmanaged advertising campaigns caused overspending and poor returns. Rising ACoS, inefficient targeting, and lack of campaign segmentation further impacted ad efficiency, reducing profit margins and making sustainable growth increasingly difficult.
We completely revamped DESKIT’s visual identity across its product listings, A+ content, and Amazon Storefront. Through improved product photography, cohesive color schemes, and enhanced brand storytelling, we positioned DESKIT as a professional, trustworthy, and quality-driven brand not just another budget supplier.
To maximize visibility, we launched targeted Sponsored Brand and Sponsored Product campaigns, focusing on category-relevant and branded keywords. Continuous optimization ensured that ad spend was directed toward high-converting terms, driving consistent growth in both impressions and conversions.
We conducted a deep analysis of refund and customer feedback reports to identify key areas for improvement. Based on insights gathered, we collaborated with the client to address recurring product quality concerns, improve packaging, and update product descriptions for better customer clarity.
As a result, return rates dropped significantly, positive reviews increased, and overall customer satisfaction and brand trust improved contributing to higher repeat purchases.
We performed a detailed audit to identify top-performing SKUs and focused advertising and stock management efforts on those products. Underperforming items were gradually phased out or restructured to improve contribution margins.
We also implemented data-driven inventory forecasting to prevent stockouts and overstocking, ensuring smoother sales performance. Parallel to this, advertising efficiency was enhanced through keyword segmentation, negative targeting, and bid optimization resulting in a major reduction in ACoS and improved profit margins.
Our focused and data-driven strategy produced remarkable results for DESKIT within just one year, transforming the brand’s performance across every key area — from visibility and customer engagement to revenue and profitability.
Several of DESKIT’s top-performing products now consistently rank among Amazon’s Best Sellers in multiple key categories. This achievement not only boosted the brand’s organic visibility but also enhanced its perceived authority and trust among buyers. Improved keyword targeting, optimized listings, and continuous campaign refinement played a pivotal role in securing and maintaining these top positions.
Through continuous monitoring of product feedback and return reports, we identified core improvement areas related to quality, packaging, and user experience. Addressing these factors resulted in a significant reduction in return rates and a steady rise in positive customer reviews. As a result, DESKIT strengthened its brand reputation and built lasting customer trust — driving higher repeat purchase rates and lifetime value.
By combining strategic branding, optimized advertising, and operational efficiency, DESKIT achieved a major growth milestone — crossing £1 million in annual sales within a single year. This growth was driven by improved product visibility, efficient inventory management, and high-performing ad campaigns that scaled profitably.
Profitability saw a substantial uplift following consistent ad optimization and data-backed budget allocation. We successfully reduced ACoS from 29% to 12%, enabling DESKIT to maintain strong margins even while scaling. Streamlined advertising strategies, focused targeting, and SKU-level profitability tracking all contributed to sustainable financial performance and long-term growth stability.
Product Listing Optimization
A+ Content and Storefront Redesign
Brand Positioning and Storytelling
Sponsored Brand and Sponsored Product Campaigns
Keyword and Competitor Analysis
Campaign Optimization and ACoS Reduction
Inventory Forecasting and Stock Management
Product Performance and Profitability Audit
Customer Feedback and Return Analysis
Review Management and Reputation Building
Pricing Strategy Review
Reporting and Performance Tracking
Discover how we helped Teami Blends optimize their Amazon strategy, boost visibility, and drive consistent sales growth.
Working with Muhammad was a fantastic experience! His expertise in Amazon PPC helped us achieve outstanding results during the busiest season. He optimized our Sponsored Products, Brands, and Display Ads, delivering a 300% growth in our overall numbers this year. Muhammad’s in-depth strategies, proactive approach, and ability to scale campaigns while maintaining profitability were impressive. We will definitely be hiring him again sooner rather than later. Highly recommend him to anyone looking to elevate their Amazon advertising performance!
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