- Mon - Fri: 9am - 6pm
- info@nexoracommerce.com
Discover how our consulting expertise revolutionized processes & strategies, paving the way for sustainable growth and operational excellence.
Teami Blends, a wellness and lifestyle brand, was seeking to expand its presence on Amazon while improving profitability. Despite having a strong identity and loyal customer base outside the platform, the brand faced challenges with visibility, ad efficiency, and listing performance.
After conducting a comprehensive assessment of their Amazon account, we identified key areas for improvement, ranging from listing optimization to PPC structure. This allowed us to design and implement tailored strategies that streamlined their operations, maximized ad efficiency, and positioned Teami Blends for long-term growth on Amazon.
Teami Blends, a wellness and lifestyle brand, had a strong presence across social media and DTC channels but was struggling to fully leverage Amazon as a profitable sales channel. Despite having high-quality products and loyal customers, their Amazon account faced multiple challenges:
Limited visibility in search results: Their listings were not optimized for high-volume, relevant keywords, resulting in low organic rankings.
High ad spend with low returns: Previous PPC campaigns lacked proper targeting and structure, leading to wasted ad spend and poor ACOS (Advertising Cost of Sales).
Under-optimized listings: Product titles, bullet points, and A+ content were not fully aligned with Amazon SEO best practices, which limited conversions.
Intense competition in the wellness space: Competing brands were aggressively advertising, making it difficult for Teami Blends to capture and retain market share.
The client needed a comprehensive Amazon account management and PPC strategy that would improve visibility, increase conversions, and maximize ROI.
To address these challenges, I developed and implemented a customized strategy tailored to Teami Blends’ brand goals:
Conducted a deep audit of product listings, keyword rankings, and backend search terms.
Optimized titles, bullet points, descriptions, and A+ content to boost discoverability and conversion.
Improved product images and enhanced brand store design for a stronger customer journey.
Restructured PPC campaigns into a well-defined funnel (Sponsored Products, Sponsored Brands, and Sponsored Display).
Implemented keyword harvesting to identify profitable search terms.
Introduced negative keyword strategies to eliminate wasted spend.
Continuously adjusted bids and placements based on performance data.
Developed seasonal and promotional campaigns to capture peak demand.
Leveraged Amazon Brand Analytics to track competitor performance and adapt strategies.
Implemented reporting dashboards for full transparency and actionable insights.
Within the first few months of implementing the new strategy, Teami Blends experienced significant improvements across key metrics:
Monthly sales increased by XX% (customize with actual figure if available), driven by both organic and paid growth.
Reduced Advertising Cost of Sales from XX% to XX%, ensuring higher profitability.
Teami Blends’ top products began ranking on the first page for several high-volume keywords in the wellness category.
Optimized listings and A+ content led to a measurable increase in conversion rates.
With a strong account foundation and efficient PPC structure, the brand is now positioned for long-term success on Amazon.
Empowering your business with strategic insights, innovative solutions, & expert guidance for sustainable growth and success.
82a Victoria Road, Ruislip, England, HA4 0AL
info@nexoracommerce.com
+44 7575 824282
© Copyright 2022 Nexora Commerce – All Rights Reserved.
