Before partnering with our team, Drucker Labs faced significant marketplace issues that impacted visibility, revenue, and brand integrity on Amazon. The absence of centralized control and a clear advertising strategy made it difficult to maintain consistent performance and protect the brand’s premium positioning.
- Unauthorized Sellers Dominating Sales
Several third-party sellers were listing Drucker Labs’ products and capturing the majority of monthly revenue on Amazon, resulting in pricing inconsistencies and frequent Buy Box losses.
- No Direct Brand Control or Creative Presence
The brand store lacked optimization, cohesive visuals, and conversion-oriented content, which limited discoverability and reduced shopper confidence.
- Fragmented Customer Experience
Multiple listings with outdated images, inconsistent descriptions, and missing brand elements weakened perceived authenticity and trust in the products.
- Inefficient and Unstructured PPC Strategy
Ad campaigns were running without proper targeting, segmentation, or keyword optimization, leading to high ACOS, wasted ad spend, and limited sales growth despite strong product demand.
- Lack of Data-Driven Advertising Insights
There was no systematic tracking or analysis of campaign performance, making it difficult to identify high-performing keywords, optimize bids, or measure true ROI across branded and non-branded campaigns.
